Giovanna Souza

Head of Marketing

Giovanna is an accomplished marketing professional with expertise in international strategy and LATAM market localization.

Before joining Insigneo, she led cross-border teams in the pharmaceutical and health insurance sectors, specializing in strategic planning, multi-channel marketing, and global brand management for B2B2C segments. She has contributed to award-winning campaigns and brings experience in creative direction, communications, and digital innovation. Giovanna holds a B.S. in Communication, magna cum laude, from the University of Miami and an MBA from the University of Rochester.

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